Eval Labs identity is product infrastructure. It should make the platform feel precise, trustworthy, calm, proprietary, and inspectable.
Black original
Blue / purple
Dark gradient
Green / blue
Green / yellow
Orange / yellow
Pink / yellow
Red / purple
What this section is for
This section records how Eval Labs should look, sound, and present itself across:- the public documentation site
- internal Canon notes
- screenshots and examples
- product UI references
- employee-facing training material
- future marketing or launch surfaces
Core identity statement
- intent recognition
- emotional containment
- operational judgment
- tone calibration
- truth-state discipline
- reviewer-guided improvement
Brand principles
1. Precise over flashy
Eval Labs should feel like a serious evaluation environment, not a hype site.2. Warm over sterile
The platform evaluates human-facing AI behavior. The identity should feel calm and human, not cold or academic.3. Proprietary over generic
Eval Labs is not a clone of generic eval tooling. It is Lucia-native behavioral judgment infrastructure.4. Source-truth over sales copy
Documentation should explain what is true, what is live, what is deferred, and what is being tested.Reading order
- Eval Labs Brand Positioning
- Logo System — current assets and Mintlify usage
- Color System
- Typography and Visual Rhythm
- Voice and Language
- Usage Examples
- Access Matrix Presentation
Current identity frame
The Eval Labs landing page uses a Mintlify frame with tracked light- and dark-mode assets:style.css supplies the light/dark visibility helpers; the MDX owns the frame, caption, asset paths, and accessible alternative text.