Placeholder page for practical brand rules, usage boundaries, and future design-system decisions.
Non-Negotiables
Lucia’s identity must protect:- calm
- trust
- clarity
- warmth
- operational intelligence
- emotional containment
- truth-state discipline
Do
- Use color to clarify, not decorate.
- Use warmth to reduce pressure, not hide uncertainty.
- Keep pages scannable.
- Preserve clear hierarchy.
- Mark planned capabilities as planned.
- Keep brand language tied to real product behavior.
Do Not
- Overuse yellow/orange until everything screams.
- Let the product look like generic enterprise SaaS.
- Use vague AI marketing language.
- Claim execution without confirmation.
- Let emotional language become therapy-bot language.
- Let brand polish cover operational weakness.
Brand-to-Product Rule
Lucia’s identity should reinforce what the product actually does:reduce operator overwhelm, clarify the next move, and preserve trust under real hospitality pressure.
Future Additions
Placeholder list:- logo usage rules
- typography scale
- iconography rules
- UI component tokens
- public website messaging
- pitch deck visual language
- guest-facing message templates
- owner-facing message templates