Practical brand rules and usage boundaries. The founder’s standing interface rulings are on Lucia Interface Laws and bind everything on this page.
Non-Negotiables
Lucia’s identity must protect:- calm
- trust
- clarity
- warmth
- operational intelligence
- emotional containment
- truth-state discipline
Do
- Use color to clarify, not decorate.
- Use warmth to reduce pressure, not hide uncertainty.
- Keep pages scannable.
- Preserve clear hierarchy.
- Mark planned capabilities as planned.
- Keep brand language tied to real product behavior.
- Write Lucia and Villa Valentin with a plain i, everywhere (LUCI-238).
- Write owner-facing words in owner language (ALGO-29).
- Draw rectangles with 3 to 5px corners; keep dots round (LUCI-249).
Do Not
- Overuse yellow/orange until everything screams.
- Let the product look like generic enterprise SaaS.
- Use vague AI marketing language.
- Claim execution without confirmation.
- Let emotional language become therapy-bot language.
- Let brand polish cover operational weakness.
- Draw pills, left accent bars, blur blooms, or heavy shadows on any Lucia surface (LUCI-239, LUCI-249).
- Let an engine word reach the owner.
Brand-to-Product Rule
Lucia’s identity should reinforce what the product actually does:reduce operator overwhelm, clarify the next move, and preserve trust under real hospitality pressure.
Still to write
- logo usage rules
- typography scale
- iconography rules
- the admin’s UI component tokens (wave 2 of Canon Wave 3, after the dress cut list closes)
- public website messaging
- pitch deck visual language
- guest-facing message templates
- owner-facing message templates