> ## Documentation Index
> Fetch the complete documentation index at: https://helloluciallc.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Branding and Identity

<Note>
  Eval Labs identity is product infrastructure. It should make the platform feel precise, trustworthy, calm, proprietary, and inspectable.
</Note>

***

<div className="eval-logo-gallery eval-logo-gallery--2">
  <figure>
    <img src="https://mintcdn.com/lucia-7204fd1f/iSwf61fx0HoguRx0/images/eval-labs/el-black-flat.png?fit=max&auto=format&n=iSwf61fx0HoguRx0&q=85&s=aef390a8516e39d520a136f464b7c654" alt="Black Original Eval Labs logo" width="300" height="300" data-path="images/eval-labs/el-black-flat.png" />

    <figcaption>Black Original</figcaption>
  </figure>

  <figure>
    <img src="https://mintcdn.com/lucia-7204fd1f/iSwf61fx0HoguRx0/images/eval-labs/el-blue-purple-gradient.png?fit=max&auto=format&n=iSwf61fx0HoguRx0&q=85&s=65286c89243dca005de9c4e13c1c01a5" alt="Blue Purple Eval Labs logo" width="300" height="300" data-path="images/eval-labs/el-blue-purple-gradient.png" />

    <figcaption>Blue / Purple</figcaption>
  </figure>

  <figure>
    <img src="https://mintcdn.com/lucia-7204fd1f/iSwf61fx0HoguRx0/images/eval-labs/el-dark-gradient.png?fit=max&auto=format&n=iSwf61fx0HoguRx0&q=85&s=64d900937751f89a9732fa3ebb2f8883" alt="Dark Gradient Eval Labs logo" width="300" height="300" data-path="images/eval-labs/el-dark-gradient.png" />

    <figcaption>Dark Gradient</figcaption>
  </figure>

  <figure>
    <img src="https://mintcdn.com/lucia-7204fd1f/iSwf61fx0HoguRx0/images/eval-labs/el-green-blue-gradient.png?fit=max&auto=format&n=iSwf61fx0HoguRx0&q=85&s=c16a8d70b2854dcc16c6c36f6a24979c" alt="Green Blue Eval Labs logo" width="300" height="300" data-path="images/eval-labs/el-green-blue-gradient.png" />

    <figcaption>Green / Blue</figcaption>
  </figure>

  <figure>
    <img src="https://mintcdn.com/lucia-7204fd1f/iSwf61fx0HoguRx0/images/eval-labs/el-green-yellow-gradient.png?fit=max&auto=format&n=iSwf61fx0HoguRx0&q=85&s=2335776dafd1e93014fba43667879762" alt="Green Yellow Eval Labs logo" width="300" height="300" data-path="images/eval-labs/el-green-yellow-gradient.png" />

    <figcaption>Green / Yellow</figcaption>
  </figure>

  <figure>
    <img src="https://mintcdn.com/lucia-7204fd1f/iSwf61fx0HoguRx0/images/eval-labs/el-orange-yellow-gradient.png?fit=max&auto=format&n=iSwf61fx0HoguRx0&q=85&s=f220ec2a0a31986cb566d210d694ee3a" alt="Orange Yellow Eval Labs logo" width="300" height="300" data-path="images/eval-labs/el-orange-yellow-gradient.png" />

    <figcaption>Orange / Yellow</figcaption>
  </figure>

  <figure>
    <img src="https://mintcdn.com/lucia-7204fd1f/iSwf61fx0HoguRx0/images/eval-labs/el-pink-yellow-gradient.png?fit=max&auto=format&n=iSwf61fx0HoguRx0&q=85&s=b6fb66a492b9ca60f1683f7d35539c69" alt="Pink Yellow Eval Labs logo" width="300" height="300" data-path="images/eval-labs/el-pink-yellow-gradient.png" />

    <figcaption>Pink / Yellow</figcaption>
  </figure>

  <figure>
    <img src="https://mintcdn.com/lucia-7204fd1f/iSwf61fx0HoguRx0/images/eval-labs/el-red-purple-gradient.png?fit=max&auto=format&n=iSwf61fx0HoguRx0&q=85&s=ae43ce8266ca496fcc62bc64e6598ac2" alt="Red Purple Eval Labs logo" width="300" height="300" data-path="images/eval-labs/el-red-purple-gradient.png" />

    <figcaption>Red / Purple</figcaption>
  </figure>
</div>

***

## What this section is for

This section records how Eval Labs should look, sound, and present itself across:

* the public documentation site
* internal Canon notes
* screenshots and examples
* product UI references
* employee-facing training material
* future marketing or launch surfaces

The goal is not brand theater.

The goal is consistency.

***

## Core identity statement

```text theme={"dark"}
Eval Labs is Lucia’s proprietary evaluation platform for testing, reviewing, and hardening AI behavior before it becomes trusted product behavior.
```

It exists to make Lucia better at:

* intent recognition
* emotional containment
* operational judgment
* tone calibration
* truth-state discipline
* reviewer-guided improvement

***

## Brand principles

### 1. Precise over flashy

Eval Labs should feel like a serious evaluation environment, not a hype site.

### 2. Warm over sterile

The platform evaluates human-facing AI behavior. The identity should feel calm and human, not cold or academic.

### 3. Proprietary over generic

Eval Labs is not a clone of generic eval tooling. It is Lucia-native behavioral judgment infrastructure.

### 4. Source-truth over sales copy

Documentation should explain what is true, what is live, what is deferred, and what is being tested.

***

## Reading order

1. [Eval Labs Brand Positioning](/eval-labs/branding-and-identity/eval-labs-brand-positioning)
2. [Logo System](/eval-labs/branding-and-identity/logo-system) — current assets with historical Obsidian layout notes
3. [Color System](/eval-labs/branding-and-identity/color-system)
4. [Typography and Visual Rhythm](/eval-labs/branding-and-identity/typography-and-visual-rhythm)
5. [Voice and Language](/eval-labs/branding-and-identity/voice-and-language)
6. [Usage Examples](/eval-labs/branding-and-identity/usage-examples)
7. [Historical Obsidian Access Matrix Component](/eval-labs/branding-and-identity/access-matrix-component)

***

## Homepage identity block

The homepage Logo/Text Table is the primary identity moment in the docs.

It should stay:

```text theme={"dark"}
small logo left
body text right
purple rail left
no visible table borders
mobile-safe inset
```

Historical layout reference: [Homepage Logo/Text Table](/eval-labs/branding-and-identity/logo-system#homepage-logo/text-table).